The first episode of Season 3 was up by 15 percent over the Season 2 premiere a year earlier, earning a 2.3 rating in the 12-34 demo (MTV’s target audience). Among teens, the numbers were even better, with MTV scoring a 4.1 rating among younger audiences. Overall, 2.4 million tuned in to watch “Tattoo,” up from 2.1 million a year earlier.
“Teen Wolf” can be even prouder of its ratings increase when the episode’s lead-in is taken into account. Seasons 1 and 2 of the series premiered right after the MTV Movie Awards and enjoyed increased ratings as a result. For Season 3, on the other hand, only a repeat of the show’s Season 2 finale aired before the premiere.
What can account for the numbers rising on “Teen Wolf”? This is one of those rare shows that has truly benefited from audience word-of-mouth. Pretty much unanimously loved by those critics who pay attention to MTV programming, “Teen Wolf” has also gained notice from excellent reviews, presentations at the San Diego Comic-Con and increased exposure for stars like Dylan O’Brien.