Volkswagen has traded its “Star Wars”-themed Super Bowl TV spots for something a bit more uplifting and equally awesome. The car company’s newest commercial, called “Sunny Side,” has mastered the dark side of YouTube to bring a bit more joy into our lives.
Featuring Jimmy Cliff singing “C’Mon, Get Happy,” the video brings together Sad Football Fan, Video Game Freakout, Phil Wellman, Crying Cat Girl and more classic YouTube viral video stars by telling them to “get happy.” They certainly look happier singing and dancing together in a sunny field — even Supermarket Tantrum Girl and Irritated Llama. Is that the power of German engineering, or just a great marketing team? It doesn’t really matter, does it?
This is just the latest Super Bowl ad to be released prior to game day (Feb. 3). Amy Poehler stars in a commercial for Best Buy while Kate Upton’s Mercedes-Benz ad is already drawing controversy. Expect to see Bar Refaeli join Danica Patrick in the latest Go Daddy commercial as well. Which is your favorite so far?