Evian bottled water’s latest ad campaign is called “Evian Babies,” which is based around the idea that the “pure and natural” water the company sells helps make/keep you young. The latest ad has a “Spider-Man” tie-in.

Watch above as grown Spidey realizes his reflection is baby Spidey and they have adventures all over New York City. Below is a previous iteration of the ad, where normal passers-by make their baby selves dance.

And of course, it all started a few years ago with the “roller babies” ad, which is at the bottom. It’s kind of crazy the improvement in CGI when you compare that commercial to the two more recent ones.

Which one is your favorite? “The Amazing Spider-Man 2” opens May 2.