Advertisers paid $4 million-plus for the privilege of reaching the biggest TV audience of the year in Super Bowl XLVIII. Did they get their money’s worth?
Not so much in these cases. Here are Zap2it’s picks for the worst ads of the 2014 Super Bowl; come back throughout the game for a refreshed list, and also see our picks for the best ads.
Pregame dishonorable mention – Ford: James Franco IS Rob Riggle
Usually when an ad airs twice in a row during a TV broadcast, you assume it’s a mistake. Ford did it on purpose with its Rob Riggle-turning-into-James Franco ad for the new Fusion just before kickoff — and it still seemed like a bad idea.
— Rick Porter
Up until the product reveal, Maserati’s ad was a gripping piece of TV, with the young narrator delivering a stirring David-and-Goliath kind of speech over some striking imagery. Then it cut to shots of a car whose base price is more than the average American family’s annual income. Nope.
Turbo Tax: Love Hurts
Did Turbo Tax really try to tell us that doing taxes was more fun than watching the Super Bowl? In a commercial during the Super Bowl?
Beats Music: The Right Music
Ellen DeGeneres likes to dance. This is nothing new. Her cheesy mugging in Beats Music’s ad for their new streaming service feels tired. Her bear people co-stars? Nightmares. Please no replays of this.
Carmax: Slow clap
Slow claps are dumb. This ad does not make us want to use Carmax.
‘Transformers: Age of Extinction’ teaser
Mark Wahlberg, you’re better than this.
Imagined conversation inside the Axe advertising offices: “Guys, the misogyny angle isn’t working anymore. What do we do?” “Uh … world peace? Chicks dig that stuff.” “Yeah, let’s go with that.” Blech.
Chrysler: The ads they aren’t a-changin’
When Chrysler started its “Imported from Detroit” campaign a few years ago, they were bold and striking ads. Now, though? TYhey’re just getting a little bit old. Bob Dylan’s participation this year is cool and all (unless you’re a Dylan purist, I’m guessing), but it’s just more of the same. And that “Let Asia assemble your phone” line? Yikes.