Amazon sets premiere dates for 'Alpha House,' 'Betas'
On Monday (Nov. 4), Amazon revealed that "Alpha House" and "Betas" will premiere Nov. 15 and Nov. 22, respectively. The first three episodes of each series will be made available to all Amazon customers for free, with the ensuing episodes released one week at a time exclusive on Amazon Prime Instant Video.
Amazon's distribution plan differs from competitor Netflix's all-at-once strategy, with Roy Price, director of Amazon Studios, explaining, "We will release three episodes upfront for all customers so they can try out the shows and get to know the characters. Then we will release new episodes via Prime Instant Video week by week so that customers can chat about the shows and build up anticipation. We're constantly experimenting and trying new things--and we're eager to hear customers' feedback on this model."
"Alpha House," starring John Goodman, Clark Johnson, Matt Malloy and Mark Consuelos, is a comedy about four misfit senators who rent a house together in Washington DC, from "Doonesbury" creator Garry Trudeau.
"Betas," meanwhile, is a satire of Silicon Valley, following four friends as they attempt to strike it rich with a new mobile social networking app. The series stars Joe Dinicol, Karan Soni, Jon Daly, Charlie Saxton and Maya Erskine.
Do you plan on checking out either of Amazon's two original comedies?