Ben & Jerry's 'Schweddy Balls' ice cream demands an Alec Baldwin endorsement

schweddy-balls-alec-baldwin.jpgAfter months of swirling rumors -- "swirling," get it? -- Ben & Jerry's has confirmed that its latest limited-batch flavor takes its name from one of "Saturday Night Live's" most famous double entendres.

Get ready for two scoops of "Schweddy Balls."

Yes, the most famous culinary conversation from the sketch show's NPR sendup, "Delicious Dish,"  is finally available in ice cream form.

Named after Alec Baldwin's Pete Schweddy, the proprietor of a seasonal confections shop, these "Balls" are made of rum and milk chocolate malt, covered in fudge, and swimming in a pint of Fair Trade vanilla.

Baldwin himself commented on the flavor. "For a long time, I thought that 'Here Lies Pete Schweddy' would end up on my tombstone," he says in a release. "Now, thanks to Ben & Jerry's, the goodness of the Schweddy family recipe won't go with me to the great beyond... It is immortalized here, right now, and it's an ice cream. Ben & Jerry's and Schweddy. Two great names in American dessert, together at last."

A strong endorsement, but not surprising. Baldwin's second greatest cultural contribution, next to playing Jack Donaghy on "30 Rock," is being a versatile pitch man.

Currently appearing in a series of spots for New Era and Capital One, Baldwin will even shill for regional grocery stores -- so long as they're approved by his mother.

So jump on that, B&J. We'll be that much more likely to grab a spoonful of "Schweddy Balls" if we see Baldwin enjoying them for himself.


Photo/Video credit: Ben & Jerry's, NBC-Universal
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