Best of Super Bowl 2013 ads: Audi, Best Buy and more

amy-poehler-super-bowl-47-best-buy.jpgRavens? 49ers? Brothers John and Jim Harbaugh coaching against one another in the Super Bowl? Sure. But a significant segment of the audience for Super Bowl XLVII is watching the commercials as much as the game.

Advertisers paid up to $3.8 million per 30-second spot on CBS' broadcast of the game, which will reach 100 million-plus viewers. Did they get their money's worth? Check back throughout the game for Zap2it's running commentary on the best ads of Super Bowl Sunday.

M&M's: But I won't do that

Anytime you can work Meat Loaf into an ad, you're ahead of the game. M&M's did just that, as Red sang the anthem "I Would Do Anything for Love (But I Won't Do That)" as "Glee's" Naya Rivera tried ever more ways to eat him. Well done.

-- Rick Porter



Audi: Prom

If you pulled up to prom in a brand-spanking new car, you'd feel pretty brave too. In this year's Audi commercial, it doesn't matter if this kid is going to prom solo. He's got his dad's new Audi, and guts to spare. With his newly discovered courage, he pulls into the principal's parking spot, strolls into the dance, and kisses the prom queen. He gets a black eye from her boyfriend, but who cares? Even after a punch in the face, this guy is all smiles.

-- Chris E. Hayner



Best Buy: Asking Amy

You can't exactly go wrong with Amy Poehler. Especially when the actress asks Best Buy employees amusing questions -- questions that most of us have wanted to ask for years. ("What is the cloud? Where is the cloud? Are we in the cloud now?!")

-- Laurel Brown

 

Oreo: Whisper Fight


With all of the yelling and noise and high-tech lights seen in most Super Bowl ads, it's good to see Oreos go quiet. There's action, sure. But it's all at a whisper.

-- Laurel Brown

 
 

Toyota: Genie in a Rav4

"The Big Bang Theory" star Kaley Cuoco granted a Toyota-driving family a series of wishes (more than three, by my count) -- but dad doesn't really get the concept. A simple concept, well-executed, and a big improvement over Toyota's spot last year.

-- Rick Porter



Hyundai: Stuck

We've all been there. And by "there," I of course mean stuck behind someone awful on the road. Granted, most of us have not been behind missiles or leaking toxic fluids. It's the same principle though.

-- Laurel Brown



Bud Light: Very superstitious

In contrast to Budweiser's terrible Black Crown ads, Bud Light scored big with a spot about a devoted 49ers fan looking for some mojo for the big game -- only to run into a Ravens fan with the same idea. The tagline, "It's only weird if it doesn't work," was the icing.

-- Rick Porter



Taco Bell: Crazy old people

The latest offering from Taco Bell features "We Are Young" by fun., playing in Spanish, as a group of "Cocoon" extras bust out of the old folks home and go on a wild night around town -- swimming, tattos, boozing, general debauchery. They end up at Taco  Bell. As one does. The only thing missing from these old-people-as-college-kids ad was them blazing a doobie.

-- Andrea Reiher



"Star Trek Into Darkness" trailer: Our world will fall

If explosions and space travel are your thing, look no further! "Star Trek Into Darkness" promises to be the movie for you. The new trailer shows a face off between Captain Kirk and the film's villain, played by Benedict Cumberbatch.

Just in case you thought you saw it all during the Super Bowl, make sure you take a peak at this and watch the Starship Enterprise crash to the earth. What's a hero to do?



"2 Broke Girls": Pour Some Sugar On Me

Perhaps it is a girl-dancing-to-Pour-Some-Sugar-On-Me thing, but I loved the "2 Broke Girls" promo. That song never, ever gets old and stars Kat Dennings and Beth Behrs really put their all into the sexy dancing. Bonus points that it was directed by famed photographer David LaChappelle. Brava.

-- Andrea Reiher



Budweiser: Everybody loves Clydesdales

So, this man has a Clydesdale and raises him from a baby and bottle feeds him and rides him and then sells him to go be a fancy Budweiser Clydesdale. Then three years later, he sees they're going to be in Chicago, so he goes to see his horse and the horse doesn't see him, but then at the end the horse RUNS BACK TO HIM and oh my God, I'm crying at a Super Bowl commercial. *sniffle* I'll just be over here, with my Fleetwood Mac record.

-- Andrea Reiher



Tide: No stain is sacred

Some of the best ads of Super Bowl XLVII had fun with the sometimes extreme devotion of sports fans. Tide played it to the hilt, with a Joe Montana "mircale stain" on a 49er fan's jersey washed away by his Raven fan wife. Good stuff.

-- Rick Porter



Ram Trucks: Farmer

Paul Harvey (who gave the monologue) is a problematic figure. The ad had nothing to do with big, fancy, new trucks. But seriously, those were amazing images of a possibly idealized rural life.

-- Laurel Brown

 

Kia: Space Babies

We shouldn't approve of parents encouraging ignorance. At least these parents had a truly great story about where babies came from (parachuting baby cows!) to cover their Puritanical fear of sex.

-- Laurel Brown



Samsung: The Next Big Thing

It might have been the commercial with the most star power. Samsung was able to get Seth Rogen, Paul Rudd, and Bob Odenkirk in their ad. They even got LeBron James to appear via Skype. The real highlight of the spot is Rogen and Rudd undercutting each other trying to get a job as the face of Samsung. Seth Rogen wins by pointing out Rudd was "the next big thing" in 1998. Honorable mention goes to Rudd asking if Seth is there to meet a man named Sam Sung.

Photo/Video credit: Best Buy
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