'Bourne Legacy' release date changed to avoid battle with 'The Dark Knight Rises'
After the success of Marvel's "The Avengers" this summer -- and seeing how it dominated the Box Office long past its initial release date -- Universal is expecting similar big numbers for Christopher Nolan's latest Batman movie, "The Dark Knight Rises." Christian Bale and co. hit theaters on July 20, which should give "The Bourne Legacy" a chance to make some money in its new release date.
Here's the statement from Universal: "Just as 'The Avengers' demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for 'The Dark Knight Rises.' Moving one week further from its release will give 'The Bourne Legacy' an even greater opportunity to maximize its opening box-office potential. Moving to Aug. 10 will also allow us to extend valuable promotion for the film across all NBCUniversal platforms during the Olympics, which will dominate television and digital audiences beginning July 27. We are excited about this new chapter in our Bourne franchise and confident that Aug. 10 is the right date for our film and for our industry as a whole."