Cracker Jack adding caffeine to Jack'D Power Bites

cracker-jack-d-caffeine-frito-lay.jpgLooks like snackers will soon get more of a surprise in their Cracker Jack box than a little toy -- like a jolt of caffeine.

Per ABC News, Frito-Lay has announced it will introduce the caffeinated snacks called Cracker Jack'D Power Bites later this year. The Bites with caffeine will be available in two flavors, vanilla mocha and cocoa java, and with the addition of coffee to its list of ingredients, the snacks will contain approximately 70 milligrams of caffeine in each 2-ounce -- about the same as a 1-ounce shot of espresso or two 12-ounce colas.  

But not everyone's happy about the extra energy boost: The consumer advocacy group Center for Science in the Public Interest voiced concerns in a letter to the Federal Drug Administration.

"Caffeine is generally recognized as safe only in cola-type beverages and only at concentrations of 0.02 percent or less (about 72 milligrams per 12 ounces)," the letter states.  

A rep for Frito-Lay says, "It is worth pointing out the regulation referenced in the Center for Science's letter to FDA speaks to caffeine -- not coffee -- and is not an exhaustive list of the safe uses of caffeine in foods and beverages. Rather, it represents one particular recognized safe use."

Would you be up for a jacked-up box of Cracker Jacks?
Photo/Video credit: Frito Lay
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