DVR ratings: 'Modern Family' and 'The Big Bang Theory' are the season's biggest gainers
The ABC comedy added more viewers -- both overall and in the adults 18-49 demographic -- than anything else on the broadcast networks in the 2012-13 season, according to final* Live +7 ratings figures from Nielsen. It grew by nearly 4.5 million viewers per week (11,015,000 to 15,493,000) and by more than 50 percent in the 18-49 demo (4.2 rating to 6.4)
(*Almost final, anyway. A few shows, notably "The Voice" and "Revolution," finished their runs outside the Nielsen-defined season, but their final tallies are likely to be fairly close to what they are now.)
"The Big Bang Theory," which was already huge on its own, got even bigger with delayed viewing and finished second in Live +7 gains. It grew to better than 21 million viewers (from 16.85 million) and to a 7.2 (from 5.3) in the 18-49 demo.
Zap2it's partner TV by the Numbers has the full breakdown of DVR gains (which count only original, regularly scheduled episodes of shows). Some interesting tidbits from the list:
- NBC's "Hannibal" had the biggest percentage gains of the season, growing by 62 percent in viewers (tying for first with "Smash") and 77 percent (from 1.3 to 2.3) in adults 18-49.
- Nos. 3 through 5 in added viewers were all new shows: "The Following," "Revolution" and "Elementary" all grew by at least 3.8 million viewers with DVR use. "Revolution" and "The Following" also ranked in the Top 5 in adults 18-49 growth.
- Aside from the two top shows, dramas dominate the total-viewer gains in the Live +7 ratings. You have go down to 25th before you find another comedy ( "New Girl"). Things are a little more balanced in the adults 18-49 rankings, where "New Girl," "The Office," "How I Met Your Mother," "2 Broke Girls" and "Family Guy" make the Top 20 (including ties).
- New comedies, however, fared poorly with DVR users across the board. Only two ( "The Mindy Project" and "The New Normal") crack the Top 50 in adults 18-49 gain, and you have to go all the way to 61st on the total-viewer list to find a freshman comedy ( "Malibu Country"). That could help explain why almost none of the season's freshman comedies survived to next season.
- In the "DVR ratings aren't everything" category, we present the canceled shows with the biggest DVR gains: "Body of Proof" in viewers (+2.73 million) and "666 Park Avenue" in adults 18-49 (+0.9).