Emmys 2013: Creative Arts Awards 45-second rule ruffles winners' feathers

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Sunday (Sept. 15) was a night of firsts when it came to the Creative Arts Emmys Awards.

First off, Bob Newhart took home his first ever Emmy for guesting on CBS's "The Big Bang Theory" -- he had previously been nominated for six Emmys (five for acting, one for writing) prior to winning the 2013 award.

While Newhart's win was a joyous occasion -- he even received a standing ovation -- one rule that was introduced on Sunday ruffled a lot of winners' feathers. "You have 45 seconds to get from your seat all the way down the aisle, up the steps, and do your acceptance speech," Creative Arts Emmys producer Spike Jonze Jr. warned before Sunday's ceremony began. "I'm not kidding."

Jonze was completely serious, as winners struggled with the rule during the ceremony, running as fast as possible up to the microphone and giving an out-of-breath acceptance speech before being cut off too soon.

"It's disrespectful and it's offensive to the professionals in this room to treat them like cattle," one multiple-Emmy-winner tells Deadline. "You've got women in gowns literally sprinting down the aisle after winning. I've never seen anything like this. You can't find an extra minute for someone who wants to thank people after a huge moment? I believe they need to rethink the whole way this thing works. As it is, it's a little bit ridiculous."

Held at the Nokia Theatre L.A. LIVE in Los Angeles the weekend before the Primetime Emmys, the Creative Arts are largely dedicated to key technical disciplines and behind-the-scenes crafts: art direction, cinematography, hairstyling, makeup, music, picture editing, sound editing and mixing, special visual effects, stunts and more. A two-hour, edited presentation will air Saturday, Sept. 21 at 9 p.m. ET on FXX.

Photo/Video credit: Getty Images
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