'Game of Thrones' uses Red Wedding reactions to sell Season 3 Blu-ray

Well this is one way to sell Blu-rays.

"Game of Thrones" Season 3 arrives on Blu-ray, DVD and digital download on Feb. 18, and a new trailer for the release that's hit the web highlights the horrified responses of unsuspecting viewers who watched the Red Wedding when "The Rains of Castamere" first aired.

Since fans of the George R.R. Martin novels knew the moment was coming, many recorded their friends' reactions to seeing the drama unfold for the first time. Martin's response to those videos is truly hilarious.

Even non-"Game of Thrones" watchers have likely heard of the Red Wedding by now, which truly is one of most devastating events to ever witness happen on television. It's Season 3's climax for sure, and it's charming that the deaths of major characters are now a selling point of "Game of Thrones." 

Here's to the madness that is sure to come in Season 4, which premieres on April 6 at 9 p.m. ET/PT on HBO.

Photo/Video credit: HBO
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