Premiere week ratings: New shows don't quite break through

donnie-wahlberg-blue-bloods-320.jpgNow that the 2010-11 season is a week old, you're probably starting to see TV ads touting some "new hit show" or other. Based on the one-episode sample size, some of those claims are even justified.

But the first seven days of the season didn't produce a new megahit.

Returning shows had a lock on the top 10 in both viewers and adults 18-49 last week. CBS' remake of "Hawaii Five-0" almost cracked the top 10 in viewers, finishing 11th with 14.2 million, but it was a little farther down the list in the 18-49 demographic, tying for 19th overall with a 3.9 rating.

The highest-ranking new show in the demo (which advertisers pay a premium to reach) was another CBS series, the comedy "$#*! My Dad Says." It drew a 4.0 rating among adults 18-49, good enough for a 15th-place tie with "NCIS," "Criminal Minds" and "Survivor: Nicaragua."

The biggest surprise among the new shows may be CBS' cop/family drama "Blue Bloods." Its premiere on Friday (Sept. 24) drew 13 million people -- improving on its "CSI: NY" lead-in by more than 2 million viewers.

The top of the ratings, though, look a lot like they did this time last year. The top three series in viewers for the week of Sept. 20-26 were the "Dancing With the Stars" premiere (21.3 million), "NCIS" (19.4 million) and the first "DWTS" results show (18.5 million), which beat out NBC's "Sunday Night Football" broadcast (18.15 million) for the No. 3 spot. Usual suspects like "NCIS: Los Angeles" (15.8 million for the first half of its two-hour premiere), "The Mentalist" (15.5 million) and "Grey's Anatomy" (14.3 million) made the top 10 as well.

In the adults 18-49 demographic, the "Sunday Night Football" game between the Dolphins and Jets was No. 1 for the week with a 7.3 rating. The season premiere of "Glee" (5.6) came in second with its second-best demo rating ever. "Grey's Anatomy" (5.4), was down a bunch from the 6.7 its 2009 season premiere drew, but it still ranked third.

Zap2it's TV ratings page has the top 20 shows on broadcast and cable last week, but here's how the new shows fared against each other in premiere week. The top 10 in viewers:

1. "Hawaii Five-0," 14.2 million (11th overall)
2. "Blue Bloods," 13 million (17th)
3. "$#*! My Dad Says," 12.6 million (20th)
4. "Mike & Molly," 12.23 million (22nd)
5. "The Defenders," 12.17 million (23rd)
6. "The Event," 10.9 million (27th)
7. "Detroit 1-8-7," 9.3 million (35th)
8. "Undercovers," 8.7 million (40th)
9. "Better With You," 7.9 million (45th)
10. "Outsourced," 7.5 million (47th)

And the top 10 new shows in adults 18-49:

1. "S#*! My Dad Says," 4.0 (t-15th overall)
2. "Hawaii Five-0," 3.9 (t-19th)
2t. "Mike & Molly," 3.9 (t-19th)
4. "The Event," 3.6 (t-24th)
4t. "Outsourced," 3.6 (t-24th)
6. "Raising Hope," 3.1 (t-33rd)
7. "The Defenders," 2.9 (t-39th)
8. "Better With You," 2.5 (t-49th)
9. "Running Wilde," 2.4 (t-52nd)
10. "Chase," 2.3 (t-56th)
10t. "Detroit 1-8-7," 2.3 (t-56th)

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Photo credit: CBS
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