'Sharknado' is a much bigger hit online than on TV

sharknado-ratings.JPGAll those people tweeting and posting GIFs and Vines about "Sharknado" Thursday night (July 11)? They may have been most of the TV audience for the film.

Syfy's schlocktastic original movie drew about 1.4 million viewers for its premiere -- about average for the channel's B-movie franchise. ( "Independence Day-saster" scored 1.3 million viewers two weeks ago.) "Sharknado" scored a 0.4 rating among adults 18-49, according to Nielsen's overnight numbers.

Those who were watching "Sharknado," though, were really into it. Syfy says the movie was the channel's "most social" broadcast ever, generating 387,000 social-media mentions. At its peak, viewers were posting nearly 5,000 tweets per minute with the hashtags #Sharknado or #Syfy.

That those numbers didn't translate into a big on-air audience is not a huge surprise -- as we've seen many, many times in the past few years, a big social-media presence doesn't necessarily correlate to big ratings numbers for a show.

Syfy is planning to re-air "Sharknado" at 7 p.m. ET July 18.
Photo/Video credit: Syfy
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