'Spartacus' series finale, 'Da Vinci's Demons' premiere ratings strong for Starz
"Spartacus: War of the Damned" ended its run with 1.43 million viewers for the 9 p.m. premiere and 2.7 million for all combined weekend airings. That's a hefty bump from the season premiere's viewership of 930,000 (first 9 p.m. airing) and 2.5 million (weekend total). "War of the Damned" had been averaging just around 1 million viewers in its 9 p.m. premiere airings for Starz.
"Da Vinci," meanwhile, drew 1.04 million viewers for its sex-and-violence fueled 10 p.m. series premiere and total 2.14 million viewers for the weekend. That's higher than the 2.09 million viewers the series premiere of "Camelot" drew in 2011 and significantly higher than other Starz originals, including the canceled "Boss" and ongoing "Magic City," which routinely drew under 500,000 viewers in their most recent seasons.
Starz touted that combined viewership for "Spartacus" and "Da Vinci" totaled 4.8 million viewers for the weekend. That's a fairly meaningless figure but apparently a record for the network's original programming nonetheless.
The loss of "Spartacus" leaves Starz at a turning point, but if "Da Vinci" can maintain or build on those numbers over the remaining seven episodes of its first season, the network is likely to be pleased.