We sense a pattern: "Twilight" belonged to Team Edward, and "New Moon" is being pitched to Team Jacob.
How else to explain the slew of Jacob-heavy marketing, from shirtless pictures of Taylor Lautner to that giggly, flirty "EW" interview between Lautner and Kristen Stewart?
See pictures from 'The Twilight Saga: New Moon.'
Here, Lautner talks about "New Moon" and Jacob's increasing role in Bella's life:
"New Moon" rises over theaters Nov. 20.
Follow Zap2it on Twitter for the latest TV, movie and celebrity news updates.
'Twilight: New Moon's' Taylor Lautner, Kristen Stewart get their kicks
'Twilight: New Moon' teaser shows Jacob and Bella getting close
Twilight's New Moon' trailer: Shirtless Jacob, unhappy birthday