'The Originals,' 'New Girl' and 5 more shows doing better ratings than you think

originals-dvr-ratings.jpgIt's pretty well accepted now that the overnight TV ratings that arrive each morning aren't a complete picture of how many people watch a given show. For a number of reasons, though -- some having to do with habit and the news cycle, some having to do with the real business of television -- those numbers tend to be the ones we talk about most.

And when we're talking about them, they can be pretty depressing. Ratings for broadcast networks are on a years-long slide, as overnight viewing has gone from the only game in town to just one item on a menu and the amount of original programming elsewhere has mushroomed. Where a 3.0 rating among adults 18-49 eight or 10 years ago was mediocre, now it's considered a benchmark of success.

But again, overnight ratings aren't the whole picture. (One sizable caveat here: Advertisers buy ads based largely on "C3" ratings, which measure how many people actually watch the commercials on a show within three days of it airing. Those figures aren't released but are said to track reasonably close with the overnights.)

Here are seven shows whose DVR ratings are a lot more competitive than their overnight numbers would make you think.
 
"New Girl"

Overnights: 1.9 rating in adults 18-49, 3.81 million viewers

Live +7: 3.4 in 18-49 (+79%), 6.23 million viewers (+64%)

The skinny: "New Girl" ties its timeslot competitor "NCIS: LA" among adults 18-49 in the Live +7 rankings, even though the CBS drama starts out with a heavy overnight advantage.

"Elementary"

Overnights: 1.9 in 18-49, 9.17 million viewers

Live +7: 3.3 in 18-49 (+74%), 13.9 million viewers (+52%)

The skinny: The second-year drama is CBS' second-biggest DVR show in both adults 18-49 and total viewers, behind "The Big Bang Theory."

"Once Upon a Time"

Overnights: 2.4 in 18-49, 7.66 million viewers

Live +7: 3.6 in 18-49 (+50%), 10.1 million viewers (+32%)

The skinny: DVRs push "OUAT" ahead of "The Simpsons" as the top scripted show on Sunday nights among adults 18-49.

"Revolution"

Overnights: 1.5 in 18-49, 5.63 million viewers

Live +7: 2.6 in 18-49 (+73%), 8.25 million viewers (+46%)

The skinny: Ratings have predictably tumbled since the show was moved away from "The Voice" this season, but "Revolution" remains a fairly big gainer among adults 18-49 and narrows the gap considerably with "The Middle" and "The X Factor."

"The Originals"

Overnights: 1.0 in 18-49, 2.14 million viewers

Live +7: 1.6 in 18-49 (+60%), 3.25 million viewers (+52%)

The skinny: The CW's top-performing new series this season moves past "Arrow" (1.5) among adults 18-49 in the Live +7 ratings.

"Nashville"

Overnights: 1.8 in 18-49, 5.91 million viewers

Live +7: 3.0 in 18-49 (+67%), 8.83 million viewers (+49%)

The skinny: As it did last season, "Nashville" goes from marginal in the overnight ratings to respectable in the Live +7 numbers. Which likely means more time on the bubble come spring.

"Parenthood"

Overnights: 1.4 in 18-49, 4.2 million viewers

Live +7: 2.4 in 18-49 (+71%), 6.6 million viewers (+57%)

The skinny: NBC's woeful Thursday ratings don't look all that much better even with DVR use. "Parenthood" ends up leading the night for the network in adults 18-49 and is second in viewers to "The Michael J. Fox Show" (7.23 million).
 
Photo/Video credit: The CW
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