'The Walking Dead': 7.3 million watch season 2 premiere
According to an AMC press release, the numbers are up more than 30 percent over 2010's season 1 debut.
To put it in perspective, "Mad Men's" fourth season premiere -- in July 2010 -- drew 2.5 million viewers, while 2.6 million tuned in to "Breaking Bad's" July season 4 debut.
"'The Walking Dead' is one of those rare television programs that reaches both a core genre fan as well as broad audiences simply looking for a great, character-based story," said AMC president Charlie Collier.
Season 1 had an average of 3.5 million viewers per episode.