'True Blood' wins 'Breakthrough' honor at the Emmys. Whazzat?

stephenmoyer_trueblood_290.jpg"True Blood" wasn't up for any awards at Sunday night's Primetime Emmy telecast, but it earned some accolades during the broadcast anyway.

The HBO series won something called the "Breakthrough Performance of the Year" that was announced near the end of Sunday's show, beating out Kris Allen's crowning moment on "American Idol" and Chuck kissing Blair on "Gossip Girl."

So what, exactly, is the Breakthrough Performance of the Year? It doesn't really have anything to do with the Emmys, for starters. It's a fan poll sponsored by TV.com (owned by CBS, which aired the awards this year) and Vaseline, which is hyping, no kidding, a "breakthrough in body lotion" and designed to recognize things that cut through the TV clutter and grabbed people's attention over the past season.

Fans decided that Bill (Stephen Moyer) meeting Sookie (Anna Paquin) for the first time on "True Blood" was the most breakthrough-y moment of the year. Oddly enough, after "So You Think You Can Dance" host Cat Deeley announced the winner, the tie-in ad that followed it congratulated "Bill Compton of 'True Blood'" on his win -- and not the actor who plays him. Memo to Vaseline: Vampires aren't real.

For the record, "True Blood" did win one Emmy this year, for outstanding casting for a drama series. It was also nominated for outstanding art direction for a single-camera series and outstanding main title design.

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