TV Ratings: Lehigh's historic Duke upset good for a CBS win

lehigh-getty.jpgFast National ratings for Friday, March 16, 2012

The Friday night NCAA tournament games helped CBS eek out a win, though the numbers were just over half what CBS typically pulls down on a Friday. The end of the huge upset of Lehigh over Duke was the largest hour of the night across all networks, earning 8.4 million viewers, while in the other two hours of primetime, ABC actually beat the basketball games.

CBS averaged 6.2 million viewers on its way to a win, with a 3.9 rating/7 share in households. ABC was close behind with original programming, earning an average of 5.8 million viewers and a 3.8/7. NBC followed at 4.08 million viewers, 2.8/5, then FOX at 2.6 million, 1.6/3. The CW trailed at 1.61 million, 1.0/2.

The NCAA tournament got a wider margin in the 18-49 adults demographic, winning with an average of 2.2, followed by ABC's 1.5, FOX's 1.1, NBC at 0.8 and the CW at 0.6.

Friday hour by hour:

8 p.m.

ABC: "Shark Tank" (6.1 million, 3.9/7)
CBS: NCAA tournament: Lehigh vs. Duke (5.4 million, 3.3/6)
NBC: "Who Do You Think You Are?" rerun (4.2 million, 3.0/5)
FOX: "Kitchen Nightmares" rerun (2.6 million, 1.7/3)
The CW: "Nikita" (1.53 million, 1,0/2)

18-49 leader: NCAA tournament (1.8)

9 p.m.

CBS:
NCAA tournament: Lehigh vs. Duke/Xavier vs. Notre Dame (8.4 million, 5.2/9)
ABC: "What Would You Do?" (5.6 million, 3.7/6)
NBC: "Grimm" rerun (3.4 million, 2.3/4)
FOX: "Kitchen Nightmares" rerun (2.65 million, 1.6/3)
The CW: "Supernatural" (1.7 million, 1.1/2)

18-49 leader:
NCAA tournament (2.9)

10 p.m.

ABC: "20/20" (5.6 million, 3.8/7)
CBS: NCAA tournament: Xavier vs. Notre Dame (4.9 million, 3.1/5)
NBC: "Dateline: NBC" (4.6 million, 3.2/6)


18-49 leader: NCAA tournament (1.8)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

More ratings at Zap2it: Daily, weekly and cable

Photo/Video credit: Getty Images
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