TV Ratings: March Madness a slam dunk for CBS Friday

georgia-tech-oklahoma-state.jpgFast National ratings for Friday, March 12, 2010

The night games of the second day of March Madness led CBS to a ratings win Friday night, with NBC's "Who Do You Think You Are?" and "Dateline" nabbing respectable numbers for second. ABC's "Thin Ice" special narrowly beat out a rerun of "House" on FOX.

CBS drew 9.6 million viewers and a 5.9 rating/11 share for the night, handily beating NBC's 6.8 million viewers and 4.5/8. ABC (5.1 million, 3.4/6) came in third. FOX (4.1 million, 2.6/5) took fourth, while The CW's reruns averaged 1.2 million viewers and a 0.8/2.

The adults 18-49 race was an even bigger win for CBS. The eye led the demo with a 3.4, more than doubling the NBC-FOX tie at 1.5. ABC has a 1.0 and The CW got 0.5.

Friday hour by hour:

8 p.m.

NCAA March Madness (8.8 million viewers, 5.4/10 households)
NBC: "Who Do You Think You Are?" (7.1 million, 4.7/9)
ABC: "Thin Ice" (4.1 million, 2.7/5)
FOX: "House" rerun (3.7 million, 2.0/4)
The CW: "America's Next Top Model" rerun (1.3 million, 0.9/2)

18-49 leader: March Madness (3.0)

9 p.m.

NCAA March Madness (11.1 million, 6.812)
NBC: "Dateline" (6.3 million, 4.2/7)
ABC: "20/20" (4.9 million, 3.3/6)
FOX: "Kitchen Nightmares" (4.4 million, 2.7/5)
The CW: "America's Next Top Model" rerun (1.4 million, 1.0/2)/"High Society" rerun (633,000, 0.5/1)

18-49 leader: March Madness (3.8)

10 p.m.

NCAA March Madness (9 million, 5.5/10)
NBC: "Dateline" (7 million, 4.7/8)
ABC: "20/20" (6.3 million, 4.3/8)

18-49 leader: March Madness (3.3)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

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Photo credit: Getty