TV Ratings: NBC nabs easy win with first Sunday of football season

sunday-night-football-ratings.jpgFast National ratings for Sunday, September 12, 2010

Tony Romo might be kicking himself today, but NBC is surely pleased with the outcome of the first official run of "Sunday Night Football" this season -- it won the night in overall viewers and key demos for the network.

Fox was late to start regular programming, with the network's earlier NFL coverage running through the 7 p.m. ET hour, but that boosted its overall numbers for the night.

NBC averaged 18.4 million viewers and a 11.0 rating/18 share in households, beating FOX, which averaged 9.1 million and a 5.4/9. CBS came in third with 6.2 million and a 4.0/7, and ABC brought up the rear with 4.3 million and a 2.6/4.

NBC also took the strongest numbers in the 18-49 demo with a 6.9 rating, followed by FOX (3.8), CBS (1.4) and ABC (1.1).

Sunday hour by hour:

7 p.m.

CBS:
"60 Minutes"(8.2 million viewers, 5.4/9 households)
NBC: "Football Night in America" (7.8 million, 4.7/8)
ABC: "America's Funniest Home Videos" rerun (5.4 million, 3.1/5)

18-49 leader: "Football Night in America" (2.6)

8 p.m.

NBC: NBC Sunday Night Football (21.4 million, 12.5/20)
CBS: "Big Brother" (6.7 million, 4.0/6)
ABC: "America's Funniest Home Videos" rerun (5.9 million, 3.4/5)
FOX: "The Simpsons" rerun (6.5 million, 3.9/6)/"The Cleveland Show" rerun (4.2 million, 2.6/4)

18-49 leader: NBC Sunday Night Football (7.9)

9 p.m.

NBC: NBC Sunday Night Football (23.3 million, 13.8/21)
CBS: "Undercover Boss" rerun (4.8 million, 3.1/5)
FOX: "Family Guy" reruns - two episodes (4.4 million, 2.7/4)
ABC: "Extreme Makeover: Home Edition" rerun (3.7 million, 2.4/4)

18-49 leader: NBC Sunday Night Football (8.6)

10 p.m.

NBC:
NBC Sunday Night Football (21.1 million, 12.9/21)
CBS: "CSI: Miami" rerun 5.3 million, 3.6/6)
ABC: "The Gates" (2.08 million, 1.5/2)

18-49 leader: NBC Sunday Night Football (8.3)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

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Photo: Getty Images
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