TV Ratings: 'Sunday Night Football' a welcome return for NBC

pro-football-bowl-nbc.jpgFast National ratings for Sunday, August 8, 2010

The premiere of "NBC Sunday Night Football" gave the network an easy win in both total viewers and adults 18-49 Sunday night with a broadcast of 2010's first preseason game.

NBC averaged 9.1 million viewers and a 5.5 rating/10 share in households, surpassing its closest competition CBS, which averaged 6.7 million and a 4.3/8. ABC (4.3 million, 2.6/5) followed in third, with FOX (3.6, 2.0/4) bringing up the rear.

NBC also took the strongest numbers in the 18-49 demo with a 3.3 rating. CBS and FOX tied for second place with respective 1.6s, and ABC followed with a 1.1.

Sunday hour by hour:

7 p.m.

CBS:
"60 Minutes"(9.3 million viewers, 6.2/12households)
ABC: "America's Funniest Home Videos" rerun (6.1 million, 3.5/7)
NBC: "NBC Sports" (5.5 million, 3.4/7)
FOX: "American Dad" (2.0 million, 1.2/2)/"The Simpsons" rerun (2.8 million, 1.5/3)

18-49 leader: "NBC Sports" (2.1)

8 p.m.

NBC: Pro Football Hall of Fame Game (11.4 million, 6.8/12)
CBS: "Big Brother" (7.5 million, 4.5/8)
ABC: "Extreme Makeover: Home Edition" rerun (5.1 million, 3.1/5)
FOX: "The Simpsons" rerun (3.98 million, 2.1/4)/"The Cleveland Show" rerun (3.8 million, 2.0/4)

18-49 leader: Pro Football Hall of Fame Game (4.1)

9 p.m.

NBC: Pro Football Hall of Fame Game (10.5 million, 6.2/10)
CBS: "Undercover Boss" rerun (6.2 million, 3.8/6)
FOX: "Family Guy" reruns - two episodes (4.4 million, 2.5/4)
ABC: "Scoundrels" (3.2 million, 2.1/3)

18-49 leader: Pro Football Hall of Fame Game (3.8)

10 p.m.

NBC:
Pro Football Hall of Fame Game (8.9 million, 5.5/10)
CBS: "The Good Wife" rerun 3.99 million, 2.7/5)
ABC: "The Gates" (2.6 million, 1.8/3)

18-49 leader: Pro Football Hall of Fame Game (3.3)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

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Photo: Getty
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