TV ratings: Super Bowl on pace for a record audience

drew-brees-super-bowl-320.jpgFast National ratings for Sunday, Feb. 7, 2010

Super Bowl XLIV could be on its way to record ratings. CBS says the metered-market ratings for the game are the highest since 1987, and the fast national numbers are a little ahead of last year's.

CBS drew a massive 80.5 million viewers and a 35.0 rating/54 share in primetime (the metered-market figure for the game itself is 46.4/68, up 10 percent over last year). No one else really competed, but the rest of the network numbers are: ABC (3.2 million, 2.0/3); FOX (2.5 million, 1.4/2); and NBC (1.7 million, 1.2/2).

More accurate numbers will be released later in the day. Look for a separate ratings post then.

CBS' adults 18-49 rating from 7 to 11 p.m. was 29.7, on par with NBC's 29.9 on Super Bowl night last year. FOX drew a 1.0, ABC 0.9 and NBC 0.5.

Sunday hour by hour:

7 p.m.

CBS:
Super Bowl XLIV - Saints-Colts (97.5 million viewers, 41.4/63 households)
ABC: "America's Funniest Home Videos" rerun (4 million, 2.5/4)
FOX: "'Til Death" - two episodes (1.7 million, 1.0/2)
NBC: "The Biggest Loser" rerun (1.2 million, 0.9/1)

18-49 leader: Super Bowl (35.0)

8 p.m.

CBS:
Super Bowl XLIV (96.3 million, 40.6/60)
FOX: "The Simpsons" rerun (2.9 million, 1.6/2)/"The Cleveland Show" rerun (2.45 million, 1.4/2)
ABC: "Modern Family" rerun (2.8 million, 1.7/3)/"The Middle" rerun (2.3 million, 1.5/2)
NBC: "The Biggest Loser" rerun (1.6 million, 1.1/2)

18-49 leader:
Super Bowl (34.9)

9 p.m.

CBS:
Super Bowl XLIV (90.2 million, 39.5/58)
FOX: "Family Guy" rerun (3.1 million, 1.7/3)/"American Dad" rerun (3.1 million, 1.8/3)
ABC: "Modern Family" rerun (2.5 million, 1.6/2)/"Cougar Town" rerun (2.6 million, 1.7/3)
NBC: "The Biggest Loser" rerun (1.8 million, 1.2/2)

18-49 leader: Super Bowl (33.5)

10 p.m.

CBS:
Super Bowl post-game/"Undercover Boss" (38.1 million, 18.6/32)
ABC: "Modern Family" reruns - two episodes (3.7 million, 2.3/4)
NBC: "The Biggest Loser" rerun (2.3 million, 1.5/3)

18-49 leader: Super Bowl postgame/"Undercover Boss" (15.6)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts. Source: The Nielsen Company.

More ratings at Zap2it: Daily, weekly and cable

Photo credit: Getty Images


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