TV Ratings: Sweet Sixteen is sweet for CBS

northern-iowa-basketball-32.jpgThe Sweet Sixteen games featuring perennial powerhouse Duke, a potential upset by the Northern Iowa panthers and Tennessee's first trip to the Elite Eight helped propel CBS to another win.

Also, ABC seems to have a hit on its hands with "Jamie Oliver's Food Revolution." The rerun of the premiere brought in 5.5 million viewers, while the new episode finished second only to March Madness. It also beat NBC's "Dateline" by 1 million viewers.

CBS took in 10.3 million viewers and a 6.4 rating/12 share for the night. NBC narrowly edged ABC for second with 6.6 million, 4.4/8. ABC's 6.4 million, 4.1/7 were good for third. FOX managed a 4 million, 2.5/4 for fourth and the CW's reruns garnered 1.1 million, 0.7/1 for fifth.

The adults 18-49 was also a win for CBS with a 3.3 share. ABC vaulted over NBC for second with a 2.0, while NBC and FOX tied for third with a 1.4. The CW had 0.4

Friday hour by hour:

8 p.m.

NCAA March Madness (10.5 million viewers, 6.5/12 households)
NBC: "Who Do You Think You Are?" (6.2 million, 4.1/8)
ABC: "Jamie Oliver's Food Revolution" rerun (5.5 million, 3.6/7)
FOX: "House" rerun (3.7 million, 2.3/4)
The CW: "America's Next Top Model" rerun (1.4 million, 0.9/2)

18-49 leader: March Madness (3.2)

9 p.m.

NCAA March Madness (10.2 million, 6.3/11)
ABC: "Jamie Oliver's Food Revolution" (7.5 million, 4.6/8)
NBC: "Dateline" (6.5 million, 4.4/8)
FOX: "Kitchen Nightmares" (4.3 million, 2.6/5)
The CW: "Fly Girls" rerun (777,000, 0.6/1)/"High Society" rerun (586,000, 0.4/1)

18-49 leader: March Madness (3.3)

10 p.m.

NCAA March Madness (10.3 million, 6.4/12)
NBC: "Dateline" (7 million, 4.7/8)
ABC: "20/20" (6.3 million, 4.0/7)

18-49 leader: March Madness (3.5)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

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Photo credit: Getty