For years on TLC's "What Not to Wear," when a makeover participant has needed plus-size fashion, host Stacy London has often taken her to Lee Lee's Valise, a boutique in the Carroll Gardens section of Brooklyn, N.Y.
London's latest project is as executive producer of "Big Brooklyn Style," premiering Tuesday, May 29, after the season premiere of "What Not to Wear."
It takes viewers into the racks and behind the scenes of Lee Lee's Valise to watch owners Lisa and Jim Dolan at work as they help customers feel good about what they put on.
"There are so many women in this country," London tells Zap2it, "that feel like they have no voice, and there is nobody listening to them. Lisa's like a one-woman crusade. What I love about her, she doesn't even say that the store is plus size. She says, 'We have other sizes available.' I love that.
"I love what she stands for. She does not have design experience. She taught herself to do this, based on her own experience with plus-size clothing. She wants women of any size to feel good in what they wear."
Each episode of the eight-part series, which London produces with BBC Worldwide Productions, focuses on three different customers' experiences at the store as they help transform their lives with the help of Lisa's fashion sense and her distinctive clothing line.
At the same time, customer feedback shapes future decisions on design and stocking the shop.
"Lisa is not trying to reinvent the wheel," London says. "She's trying to make something that is actually useful to her clients."
Photo/Video credit: TLC
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