'X Factor' picked up for second season
In a statement, FOX's head of Alternative Entertainment Mike Darnell says, "Picking it up is a complete no-brainer. Simon and his team have done an incredible job with the show."
While it's not the ratings juggernaut on the scale of " American Idol," the Simon Cowell-produced series has certainly delivered solid numbers. During last week's first live performance program, the show returned 11.4 million viewers and a 4.3 rating in the desired 18-49 demographic.
In addition to the ratings, the series has also done well in terms of business partnerships. Pepsi signed on for a reported $50 million sponsorship deal that includes the show's winner starring in a commercial for the soda maker. "The X Factor" has also struck deals with Verizon and Twitter for fan voting.